The Japan Alsace economic love affair in the Nikkei Asian Review

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My latest feature with Laure Siegel for the Nikkei Asian Review – Japan’s love affair with Alsace grows stronger. After 150 years, French region continues to attract Japanese companies

“If a Japanese company wants to get off the ground in France, it will move to Paris,” says Japanese entrepreneur Kentaro Kitajima. “If it wants to access the European market, it will settle in Alsace.”

Kitajima began traveling to France to find new markets for MF, an Osaka company that produces protective materials for construction sites. The young businessman from Tokyo had previously studied in France, spoke French and loved French culture. He even named his son Alain after the French actor Alain Delon, whose performance in the 1967 movie “The Last Adventure” he admired.

“It was natural I was sent to Paris to expand my company’s activities. But at the annual Batimat trade fair in 2013, I was approached by a representative of the Alsace development agency,” said Kitajima. “I had been told that the people of Alsace were very serious, straightforward, and that their mentality was quite close to ours.

“When I met people from the region I found this to be true, especially when it came to working culture. And the region lies at the crossroads of Europe, it was perfectly located on a logistical level.”

Read the full story here.

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